The aim of launching the Best Bar None program is to reduce alcohol related crime and disorder in city by building a positive relationship between the licensed trade and the local authority and the police. It can also reduce the harmful effects of binge drinking.

The process of becoming recognized by Best Bar None improves standards within the licensed retail sector as there are minimum standards that need to be reached to gain approval. The award process also culminates with a high profile award ceremony with category winners and an overall winner.

Responsible operators are rewarded and able to share good practice with others. Also shows how operating responsibly can improve the profitability of an individual business and attractiveness of a general area.

Improves the knowledge and skills of enforcement and regulation agencies, licensees and bar staff in order to deal effectively with issues relating to the responsible management of licensed premises.

More schemes launched means that there is a development of consistent standards across the UK.

It raises the profile of your town as safe place to enjoy a night out. A number of schemes have used their Best Bar None scheme to produce night out guides on line or available at local stations and outlets.