1. To reduce the risk of alcohol related harm, disorder and crime
  2. To establish a bench mark of good practice in off and on premise licensed locations
  3. To identify and reward responsible vendors and share their best practices with others
  4. To raise public awareness of the benefits of choosing to patronize well run license premises, thereby increasing public reassurance and the promotion of social norms.
  5. To create a positive vehicle for all license premises to work together in partnership for the common good.
  6. The money raised through sponsorships and the collection of application fees would be used to pay for the printing of the applications, scoring booklets, marketing materials to accredited locations, the recognition event, web site, membership solicitation and make contributions to law enforcement agencies, Tampa Alcohol Coalition initiatives and other community organizations sharing in the mission to make our community a safer place.